The elevator speech, to create a business opportunity
For the entrepreneur the project of creating a company must start from the same interest and commitment from the beginning is put on each of the tasks required to succeed. And in today’s fast changing environment, it is necessary to have a guide to guide step by step for the future entrepreneur is not lost on the road.
However, despite the guide, all entrepreneurs do not always achieve their goal, which is having a company, many of them succumb to the road, with the strong aggravating not to try anymore and frustrated dreams of be economically free.
Starting a business requires hard, planned and structured work, incorporating a host of activities to be developed, for which in ordinary cases entrepreneurs do not have adequate preparedness. Activities such as in-depth investigation of the idea, preliminary pilot tests and writing timely and objective of this initial idea, become a bottleneck for which the institutions and organization dedicated to promoting entrepreneurship and entrepreneurship should be prepared , encouraging the spirit of research since the early years of educational activity.
Today is becoming more important how each entrepreneur makes known the business idea, business will be the future of tomorrow. The foregoing relates to future potential investors or business partners are everywhere and must be well prepared to face any situation that could potentially come.
In that vein becomes very valuable the concept of “elevator speech” which is a brief description of your business, and is necessary to reach potential customers in networking situations. In this speech the most important thing is to make very clear how they will meet potential customers and partners will be essential for the growth of your business.
The elevator speech is named for the amount of time you have to deliver their message, as if to raise and lower the lift, you must be very short – 30 seconds but 10 seconds is most relevant. This time you can not hesitate, let alone beat around the bush. When you hesitate too, can give the impression that the speaker is talking too much, and gives the impression that you do not have full clarity of the business.
The invitation is therefore to be very clear what is reflected in the business plan, as it must be very convincing about the value proposition, where there is evidence of the cycle problem – solution – benefit should the entrepreneur has in mind this aspect.
